Name: Education Connect 2018
Start: 2018-09-27T08:00:00-04:00
End: 2018-09-27T19:00:00-04:00
Location: Spring Studios

View the highlights

LinkedIn hosted nearly 300 global marketers and business leaders in higher education at our 5th annual Education Connect in New York City. We enjoyed sharing research and trends on the future of higher education and discussing best practices and opportunities for universities to achieve their marketing goals on LinkedIn. If you missed the event, or if you want to relive all of the insights from the day, you can check out the inspirational keynotes, exciting product announcements, and thought-provoking sessions below.

#EduConnect18

Presentations

LinkedIn Solutions for Performance-Driven Marketers

Tomer Cohen, VP of Product at LinkedIn, discusses marketing solutions for performance-driven higher education marketers.

Higher Education on LinkedIn

Jason Lipschutz, Insights Analyst at LinkedIn, shares data on higher education trends and keys to success for education marketers on LinkedIn.

Leveraging Economic Graph Data to Shape Our Industry

Laura Williams, from LinkedIn’s Economic Graph team shares proprietary LinkedIn data and trends on workforce hiring and the skills gap.

Understanding the LinkedIn Lift

Gray Associates analyzes the lift that LinkedIn contributes to the overall marketing mix in higher education.

LinkedIn Groups Relaunch

An overview of the new features and capabilities of LinkedIn Groups and how universities can leverage the platform to engage their key communities.

Maximizing Campaign Efficiencies

Early findings on joint research on how prospects use social media in the enrollment process and a short case study.

Understanding the Prospective Student Mindset

Rob Humphrey, Key Account Manager at LinkedIn, shares data on most connected universities and what students are reading on LinkedIn.

Recordings coming soon!

Agenda

8:00 AM

Breakfast and Registration

9:00 AM

Welcome

Jessica Naeve, Director, Higher Education, LinkedIn

9:05 AM

The Opportunity Ahead: Harnessing the Virtuous Cycle of Learning and Work

Michelle R. Weise, Ph.D., SVP, Workforce Strategies, Strada Education Network; Chief Innovation Officer, Strada Institute for the Future of Work

9:50 AM

LinkedIn Solutions for Performance-Driven Marketers

Tomer Cohen, VP of Product, LinkedIn

10:20 AM

Case Study: American Military University Video Campaign

Marcie Baetcke, Associate VP, Interactive Marketing, American Public University System

Alison Jensen, Account Executive, LinkedIn

10:30 AM

Break

10:50 AM

Higher Education on LinkedIn – Annual Audit and Trends Report

Jason Lipschutz, Insights Analyst, LinkedIn

11:05 AM

Understanding the LinkedIn Lift

Robert Atkins, CEO, Gray Associates

Steve Probst, Partner, Gray Associates

11:20 AM

Executive Panel: The Balance Between Short and Long-Term Thinking

Ann Kirschner, President, Comma Communications and Vice Chair Board of Directors, ASU EdPlus

Elizabeth Hogan, Associate Dean, Global Marketing, Duke University

Lindsey Richardson, Assistant VP of Marketing and Recruiting, Northeastern University

Catie Starr, Vice President of Marketing, Wiley Education Services

12:00 PM

Lunch

1:00 PM

Five Things That Employers Wish Educators Knew

Suzy Welch, Business Journalist, TV Commentator, and CNBC Contributor

Jia Hyun, Vice President, Americas Enterprise, LinkedIn

1:45 PM

LinkedIn Groups Relaunch

Eric Brownrout, Product Manager, LinkedIn

1:55 PM

Case Study: Concierge Marketing

Amanda Karr, Executive Director, Student Recruitment, Pepperdine University, Graziadio School of Business

Andrew Cohen, Lead Client Solutions Manager, LinkedIn

2:15 PM

Networking Break

2:40 PM

Breakout 1: Leveraging Economic Graph Data to Shape our Industry

Laura Williams, Sr. Manager, Public Policy and Engagement, LinkedIn

2:40 PM

Breakout 2: Hands-On LinkedIn Platform Workshops

LinkedIn Client Solutions Managers

3:30 PM

Case Study: Maximizing Campaign Efficiencies

Erika Fields, Social Media Strategist, Carnegie Dartlet

Tim McCarthy, Account Executive, LinkedIn

3:50 PM

Student Panel: Understanding the Prospective Student Mindset

Rob Humphrey, Key Account Manager, LinkedIn

Angela Cruz, Baruch College, Zicklin School of Business
Pilar Harris, New York University, Gallatin School of Individualized Study
Brian Houchins, Cornell University, SC Johnson Graduate School of Management

4:30 PM

Closing

Michael Levine, Sales Manager, Higher Education, LinkedIn

4:35 PM

Cocktail Reception and Professional Headshots

Laura Williams

City Programs Manager,
Economic Graph

Marcie Baetcke

Associate Vice President,
Interactive Marketing

American Public University System

Amanda Karr

Executive Director,
Student Enrollment Services

Pepperdine Graziadio School of Business and Management

Lindsey Richardson

Assistant VP, Enrollment Marketing and Recruitment

Northeastern University

Ann Kirschner

Vice Chair, Board of Directors

ASU EdPlus

Event Location

Spring Studios

50 Varick Street, New York, NY 10013

Want to see highlights from Education Connect 2017?

View here

Where to Stay

LinkedIn has negotiated a discounted rate at two nearby hotels. Space is limited, and rooms are available on a first come first basis at the following hotels:

Sheraton Tribeca ($329 + tax)

Soho Grand ($419 + tax)